Wed. Apr 21st, 2021

Prasar Bharati vs Starcon India Limited & Anr. on 17 April, 2017

1 min read

3. The background to the present petition is that in order to fully exploit the
broadcasting rights and to gain maximum viewership of the cricketing
events, including all international matches organised by it in India, the
Board of Control of Cricket in India („BCCI‟) entered into a broadcasting
licence agreement („BLA‟) dated 25th September 1999 with PB. Under the
said agreement, PB was inter alia granted exclusive rights for production
and broadcasting of cricketing events conducted by BCCI in the territory of
India for the period 1st January 2000 to 30th September 2004. PB, therefore,
acquired the whole bundle/package of rights which included television,
radio, internet and multimedia rights. PB then decided to split the bundle of
rights, it had acquired into various separate distinct and mutually exclusive
components and invited bids from various parties for the said rights.

Source: Indian Kanoon

Leave a Reply